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CURRENT ISSUES
Energy Efficiency
CA Standard Offer for   Energy Efficiency
Power Procurement
Community Choice
Environmental Justice:
  Bayview Hunters Point

THE CALIFORNIA STANDARD OFFER PROGRAM for ENERGY EFFICIENCY
FAQ

Table of Contents
2a What is a Standard Offer?
2b What are the major differences between the Standard Offer process and the current selection procedure?
2c What are the major differences between the administrative framework of the California Standard Offer proposal vs. the current framework or other proposals?
3

Does the Standard Offer lower administrative costs?

4a Does the Standard Offer maximize EE investments?
4b

Does the Standard Offer facilitate Integrated Resources Planning?

4c Do other models of EE administrative structure eliminate conflicts of interest?
5

Does the California Standard Offer program eliminate conflicts of interest?

6a Is S.O. effective with Hard-to-Reach and other pockets of untapped savings?
6b Does the Standard Offer work better than an RFP process for a small startup?
7 What are the financing options for a small startup - Standard Offer vs. RFP?
8a

Would a startup be more able to secure a loan with RFP system vs. S.O.?

8b Is there anything inherent about RFP that requires only large projects?
8c Are Standard Offer programs comprehensive?
8d Is EE potential low in CA residences; would "cream-skimming" be a problem?
9 Does RFP ensure comprehensiveness?
10a Are current IOU programs comprehensive?
10b

Are current IOU savings claims in California real or phantom?

10c

Do Standard Offer programs eliminate phantom savings?

11a How are Energy Savings measured in TX Standard Offer?
11b

How are long-term energy savings ensured in CA vs. current TX programs?

12a

Do Standard Offer programs prevent free ridership?

12b Can a Standard Offer program achieve market transformation?


2a - What is a "Standard Offer"?

A Standard Offer (S.O.) means the opportunity to save energy in each customer category (for example, residential, small business commercial/industrial, or non-profit institutions like schools, hospitals and government buildings) is offered under the same terms and conditions to all applicants with proper licenses and a clean business record. Selection is first-come, first-served. Payments for energy savings in each customer class are based on "avoided costs" of power plant construction and fuel over a certain period of time (for example, 10 years). Since Energy Efficiency (EE) is far less costly than building and running power plants, EE payments can be approx. 20% of avoided costs for commercial/industrial, 30%-small businesses, 40%-residential and 50%-hard-to-reach.

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2b - What are the major differences between the Standard Offer process and the current selection procedure?

The current California system already uses a Standard Offer procedure for most large commercial/industrial programs. For small commercial and residential programs however, applicants must submit complex proposals that are selected or rejected by CPUC staff in a secret process where subjective judgments appear to carry more weight than stated criteria. There is only one opportunity to apply every two years, and the selection process takes several months.

The CA Standard Offer provides a "rolling" selection, where applicants may apply at any time, as long as there is still money available, and there is a quick turnaround of about two weeks between submitting an application and getting a contract. Applicants may only hold one contract at a time, and are allowed to reserve no more than 20% of the funds in each category (such as residential, small business, non-profit institutions or commercial) under each administrator. The pot is replenished every year.

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2c - What are the major differences between the administrative framework of the California Standard Offer proposal vs. the current framework or other proposals?

Currently, the CPUC reviews proposals and selects programs, but the utilities are day-to-day administrators of all programs, including their own programs and those with which they compete. The utilities hire measurement contractors and oversee CALMAC (California Measurement Advisory Council). The Joint Proposal by the utilities and NRDC keeps this basic structure but also puts the utilities in charge of the selection process and removes most CPUC oversight. The TURN proposal would have one all-powerful Program Administrator who would be in charge of selection, administration and some aspects of energy-savings measurement. TURN has signed on to an NRDC/utility proposal for a measurement system controlled largely by utilities, along with a high-level statewide Advisory Board that includes representatives of State energy agencies and utilities along with a few public interest representatives who would receive payment for their participation. Both the NRDC/utility and TURN proposals envision "shareholders incentives" that provide extra profits for utility energy efficiency programs.

The California Standard Offer (CSO) proposal eliminates conflicts of interest in two ways: by requiring entities to choose only one role: Administration, Implementation or Measurement; and by using a Standard Offer process for almost all programs, thus eliminating any possibility of favoritism. CSO guarantees energy will be saved according to implementers' projections or the money will be returned to the pot; with other proposals, implementers still receive most of their funds even if their programs do not meet their targets.

The CSO features a single, independent System Director that:

  • conducts a yearly process to select Administrators and review their performance
  • guarantees robust, independent energy savings measurement by licensing and hiring energy-efficiency measurement contractors for all programs. The System Director also convenes a committee to oversee statewide energy efficiency measurement studies and protocols, including updates to the database of "deemed savings" that is used to estimate energy savings from standard measures (for example, different types of light bulbs installed in residential or commercial settings)
  • provides for statewide "information/education" programs and a small number of "pilot" or "market transformation" programs selected by a Special Administrator using methods similar to the current system.

The California Standard Offer envisions several different types of Administrators. By law, Community Choice Aggregators (cities or counties) may apply to administer EE programs in their territories. Similarly, Regional Energy Office could apply to be Administrators. The System Director may decide that one non-profit consultant should administer all other programs in the rest of the State, or divide them up in different ways. For example, there could be a separate Administrator for each utility territory, or a separate Administer for different programs in each customer category. Alternatively, there could be more than one Administrator in each territory or each category, so that the System Director could evaluate the success of different approaches.

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3 - Does the Standard Offer lower administrative costs?

Texas administrative costs are capped at 10% of the total budget. (The original plan was to drop that to 5% after two years, but IOU administrators got that changed to 10% forever.) In Texas there are just two categories - administration and implementation. Administration includes EM&V (including verification inspections), Marketing & Outreach, and rebate processing.

In California, there are four categories of expenses - administration, implementation, EM&V and Marketing & Outreach. “Implementation costs include a large number of things that are really admin costs - such as, rebate processing and verification inspections.

Currently CA admin costs are capped at 7%. However, to compare apples to apples with admin in Texas you have to add EM&V (currently 3%), statewide marketing, information-only programs, education and training centers (e.g. Pacific Energy Center, Stockton training & Food Service Technology Research Center), and rebate processing, etc. Longtime EE consultant Steve Schiller stated to WEM 5/24/04: I'd like to know someday what admin costs are in CA. The polite way to say it - IOUs should use a sharper pencil.

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4a - Does the Standard Offer maximize EE investments?

Dollar for dollar, California IOU programs are saving 40% less energy capacity (kW) and 17% less kilowatt-hours than current Texas programs, because of CA's high admin costs, and because many IOU programs are not cost-effective. Applying the results of the Texas program to California, without even considering potential economies of scale of CA's much larger budget, and even excluding the gas savings benefits, we are looking at electricity savings of 1,337 MW and 4,543 Gigawatt/hrs per year, and bill reductions of almost $2.3 billion, with half going to Hard-to-Reach, Residential and Small Commercial customers.

The Standard Offer model intrinsically lowers administrative costs and provides more money for energy-saving activities, because there is no need to micromanage programs. This creates a tremendous advantage in maximizing energy efficiency investments.

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4b - Does the Standard Offer facilitate Integrated Resources Planning?

IOUs and their allies NRDC et al. tout IOU administration because of its ability to provide for integrated resource planning and portfolio management. However, ICF recognizes that it is also a strength of the Standard Offer because of the high correlation and predictability of savings and budgets to allow for the accurate projections of energy savings that are needed for procurement planning.

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4c - Do other models of EE administrative structure eliminate conflicts of interest?

Utilities have a conflict of interest when they get to choose between their own resources and those of potential competitors. They have the additional conflict that a truly effective EE program is counter to the financial and cultural interests of the utility.

This issue has long been recognized. The Commission tried a number of ways to mitigate the problem, before it saw the option of third party programs. These included very large shareholder incentives, (very small) penalties, lost revenue recoveries, stricter oversight, Commission control of EM&V, etc. However, the Commission, beginning in 1997 (D.97-02-014) started to reject such devices as cumbersome and undesirable. D.99-03-056 stated that continuing evaluation of the incentive levels and performance basis require "an enormous commitment of time and resources". In the meantime, to reduce the potential conflicts between the utilities' role in the newly competitive energy services industry and their continued role as interim program administrators, the Commission directed utilities to transfer program implementation activities away from themselves in a competitive bidding process.

The Yesterday group (including IOUs) who support a return to utility administration, do recognize some conflicts. They have devised all sorts of band-aids in the hope of overcoming them, for example reviving shareholder incentives and penalties, having a "non-financially interested parties" committee, having an "Independent Observer", etc.

These are unlikely to be any more effective than the Commission's past efforts. They may be much less effective if utility administration is placed even more firmly in the hands of utilities than it has been in the past few years.

By making the selection process more open and placing it into the hands of the CPUC itself, the Commission removed many of the conflicts of interest inherent in utility administration and in having the same party responsible for both implementation and administration. The Commission's Energy Division has also been providing a vital level of oversight in many administrative functions, including producing the ground-breaking EE Policy Manual which the Commission has used since 2001 to guide its selection process. The Manual removed the automatic presumption of utility preferences. Unfortunately, what we see as an excessive and unwarranted concern over possible program disruptions has prevented full implementation of the EE Policy Manual procedures. Now the IOU/NRDC gang states its intention to completely overhaul the manual if IOUs take over as administrators.

The TURN group's proposal for independent administration goes a long way to controlling utility conflicts of interest. However, that proposal leaves control of EM&V largely with the utilities. The EM&V component needs to be securely in neutral hands, including the Committee overseeing statewide studies and EM&V contractors (the role of CALMAC).

There are serious conflicts of interest currently in EM&V. Contractors are paid by utilities to measure utility programs and also hired by utilities to perform statewide studies on which those measurements are based. These conflicts have been less visible than IOU conflicts, but they are very serious matters, because they threaten the reliability of EE as a resource.

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5 - Does the California Standard Offer program eliminate conflicts of interest?

The California Coalition's Standard Offer Program is the only model that eliminates conflicts of interest in both the utilities and EM&V contractors, even though it does not necessarily ban IOUs from administration.

The program has an overall System Director, either the CPUC or a neutral (non-utility) entity under contract to the Commission, that handles many of the high-level goal-setting and supervision tasks. Next, participants are required to select only one role: administration/ implementation/ or EM&V. An EM&V Committee is placed directly under the System Director, and charged with managing all program measurement and statewide studies, as well as licensing measurement contractors.

Most importantly, the S.O. is a way of truly ending IOU monopoly control over EE without having to eliminate them from the business. The magic elements are:

  • Standard Offer programs only pay for saving energy. With one stroke, this eliminates the utilities' incentive to overspend on administrative costs, and to minimize the energy-savings they achieve so as not to reduce their revenues and stock prices.
  • The California Standard Offer program doesn't replace the IOUs' monopoly over EE with another monopoly -an all-powerful central administrator or multiple administrators who may or may not be utility surrogates or highly susceptible to IOU pressure. Instead, it places program selection in the hands of the Market, and levels the playing field for all participants. This is why it is possible to eliminate the impacts of IOU conflicts of interest while not necessarily banning them as administrators.
  • The California Standard Offer program features multiple administrators. This is the only model that complies with the Community Choice law, which provides that "any party may apply [to the CPUC] to administer cost-effective energy efficiency programs". This enables Community Choice cities to bypass utilities in both procurement and energy efficiency, allowing customers to design a completely integrated resource portfolio. Customers are the only entities who have no conflicts of interest, and who have the most incentive to eliminate conflicts of interest because they are the ones who suffer the impacts of those conflicts.

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6a - Is S.O. effective with Hard-to-Reach and other pockets of untapped savings?

American Synergy and NAESCO express concern about the need to locate and capture "pockets of untapped cost-effective savings" and the need for advisory committees to "prioritize" and "identify [areas] needing innovation". They would then conduct competitive solicitations to determine which implementers the IOUs believe would offer the best program that might reach these targets.

With a Standard Offer program, anyone who identifies a "pocket of untapped cost-effective savings" could immediately design and implement a Standard Offer program that would capture those savings. If they are correct, they will receive the proper incentives. And if there are lesser savings or their efforts are unsuccessful, they will receive incentives in proportion to their success.

The RFP process recommended by NAESCO/American Synergy/IOUs would have the ratepayers pay for the "innovative programs" believed to be effective, regardless of their ultimate success. Under the Standard Offer program ratepayers pay only to the extent that programs deliver the promised savings. This transfers the risk to those parties that can best control it - the implementers. And it transfers the risk from the parties that can least control it - the ratepayers.

American Synergy (p. 2) uses the "HTR tenant market" as a primary example of current methodologies having left EE savings "on the table". The Texas HTR Standard Offer program secured more than 60% of its savings from this very "pocket of untapped cost-effective savings". Since prior EE programs had so clearly missed this group, contractors flocked to serve this market where they knew the opportunities to be significant. Given the freedom to choose, we expect the lure of untapped markets will encourage contractors and sponsors in California to seek out and serve exactly those areas which have the least competition and been historically underserved, including rural customers and urban tenants of multifamily buildings.

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6b - Does the Standard Offer work better than an RFP process for a small startup?

    • RFP process requires a large time commitment just in order to make the proposal. Proposals must be very detailed - currently, applications are dozens of pages, with spreadsheets. Hardly makes sense to go to all that trouble for a $10,000 contract. With Standard Offer, you have a simple 3-4 page application. You don't have to figure everything out ahead of time.
    • RFP - Laborious selection process happens only once per 2 or 3 year cycle. Projects have to be designed for the whole cycle. You have to wait a long time just to apply. Standard Offer is a rolling process - implementers can apply when it's convenient for them, start with a small, quick project to see if it works, then take out another contract to work on a larger scale - all in less time than one RFP cycle.
    • RFP - Very hard to convince the administrator your idea is a good one and you have what it takes to make it work.Standard Offer -you don't have to convince the administrator it's a good idea. If you're willing to take the risk, you can go forward. You just have to show basic credentials - e.g. proper licenses, no record of financial fraud, multiple bankruptcies or environmental crimes.
    • RFP - You have to describe in detail what you're going to do and figure out exactly what it will cost. It hardly ever turns out quite the way you thought - if you're not experienced you're likely to be way off, but you're required to stick to the plan and budget, or get each change approved by the administrator. That takes a lot of time for both the admin and the implementer. Standard offer - you can make the changes you need without asking for permission.
    • RFP - Administrators have to keep close track of implementers throughout the project because the concept of how to protect the ratepayer is that you have to follow the plan that was approved. The risk is on the ratepayer if you fail to save energy or the administrator fails to enforce the plan. There is little recourse. The CPUC had a 15% hold-back if implementers didn't meet targets in the first round - but the bulk of the money is gone - paid out in quarterly payments. Standard Offer only pays for results. How you got there is not something the Administrator needs to watch, because you're the one who loses out if you didn't think it through - the money goes back into the pot if you only get part-way to the goal.
    • RFP - Admin costs balloon if there are a lot of projects, therefore it's unlikely that many small projects would be approved. It takes almost as much time for an administrator to work with a small project as a larger one - maybe more if they are inexperienced. Administrators simply won't have the funds to manage many implementers - so they won't be able to approve many small contracts. Standard Offer - there's no need to micromanage, so there can be lots of small contracts.

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7 - What are the financing options for a small startup - Standard Offer vs. RFP?

Currently in 2004-5 programs in CA, there's no up-front money. (This is different from the first round, 2002-3 programs when implementers got 20-30% up front.) The payment schedule in CA is now basically the same as in Texas. Currently in CA, you do some work, then submit invoice in month 1, they review it in month 2, they pay month 3 - so you're always 3 months behind. In TX you do the work, submit it, get paid w/in 1-3 months depending on measurement procedure. The way most ESCOs operate is to get a line of credit on receivables There are funds available for that in financing companies.

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8a - Would a startup be more able to secure a loan with RFP system vs. S.O.?

True, the S.O. is designed to remove risk to ratepayer for below-standard performance by putting all the risk on service provider. If you're not assured you'll get paid, there is a different risk for the lender.

However, a startup is very unlikely to win an RFP. RFP is supposed to weed out people who are not competent - unfortunately it weeds out people who can't PROVE they're competent. They want to know what's your experience, credit-worthiness, and infrastructure. In order to convince you I would have the infrastructure for the program - I have to already have the infrastructure. Have to have hired 4 people and 2 trucks, then submit the RFP and wait six months for approval. Meanwhile I have to pay people while waiting for program approval. The biggest barrier is the time involved. It's like a bank loan - they only loan money to people who don't need it.

The key difference between S.O. and RFP in terms of startup money is that the amounts are different. In order to get program approved in CA - most are a significant size $100,000 to $1 m. The ramp-up for larger programs in CA can be slow. In TX, there many smaller size contracts, some as little as $5-10,000. You could finance startup with a credit card, and only carry the charges for a few months. A mom & pop operation can go in for small amount and get a quick turnaround if dealing with measures that have been approved by PUC and are in deemed savings (i.e. we accept it will save x kW - and x kWh- and last for y years - then as soon as measure is installed and verified, you submit the invoice and get paid.)

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8b - Is there anything inherent about RFP that requires only large projects?

Admin costs balloon if there are a lot of projects, because it takes almost as much time for the administrator to work with a small project as a larger one - maybe more if they are inexperienced. Administrators simply won't have the funds to manage many implementers - so they won't be able to approve many small contracts.

Almost all current CA programs are 1/2 million and above. With the Standard Offer there's no need to micromanage, so there can be lots of small contracts. In Texas there are many $5,000 and $10,000 contracts. None are more than $2 m (and no party is allowed to tie up more than 20% of total funds). The experience in Texas and New Jersey has been that small projects tend to get people comfy and get a track record that enables them to get more financing - and then they expand.

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8c - Are Standard Offer programs comprehensive?

The Standard Offer approach fosters comprehensive treatment. In the residential sector, a large portion of the cost of any EE project is getting into the home with permission to install measures. With S.O. paying for measured energy savings, the contractor has a large incentive to install a comprehensive package of measures, because the incremental or additional measures will cost very little to install.

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8d - Is EE potential low in CA residences; would "cream-skimming" be a problem?

The perception is that there more likelihood of cream skimming with S.O., especially in Single Family residential programs, because you can't mandate what they do. The perception is that it may be less of a problem in Texas because there's less market penetration, but in CA, the budget is bigger, so the assumption is that much more has already been done and there is less overall potential, making cream skimming more important.

Curiously, everyone assumes that there is much more potential in commercial/ industrial programs than in residential - because the IOUs say so. However, IOUs have focused for years on Commercial/Industrial programs (see below, "Are Current IOU programs comprehensive?".

IOUs have strong incentives to do as little energy efficiency as they can get away with in residential programs. Residential rates are higher, therefore, saving energy in this sector is more costly to utilities. IOUs utilized EE to keep commercial customers from leaving the system and going to direct access; residential customers were unlikely to leave the system.

Large amount of cost-effective energy savings remain on the table in residential programs. For example, for the IOUs' most cost-effective program, refrigerator recycling (mostly performed by ARCA, an outside contractor) many people assume that the most inefficient refrigerators have already been picked up, but in reality, ARCA reports that only a fraction of the ancient refrigerators have been recycled, and there is a vast and ever-increasing potential in newer (but still old) refrigerators that were efficient when new but are now seriously degraded. In air conditioning, the IOUs have concentrated until very recently on installing central heat/air, rather than replacing room air conditioners with more efficient models. There have been no IOU efforts to plant trees or install solar water heaters, two very effective methods of saving energy.

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9 - Does RFP ensure comprehensiveness?

Neither the IOUs nor the CPUC have rectified the oversights described above, in spite of the Commission's current opportunity to select more comprehensive programs or its past efforts to micromanage IOU programs. Instead, the Commission has often allowed IOUs to shift funds to programs or measures that they found more desirable. The Commission recently granted IOUs the authority to fund-shift 100% of their procurement funds without needing to ask the CPUC for permission.

Few of the current non-utility programs are comprehensive because they are not allowed to compete with IOUs in the major "statewide" program categories. Most are restricted to "niche" programs providing only a few specific measures.

There was a market transformation program (basically an RFP) for high-efficiency air conditioners in Texas. After the first year, many of the contractors used S.O. rather than the market transformation program. One reason was that the paperwork is easier - but also they were able to offer a lot else with it, not just the air conditioner. They also do duct work - duct sealing - as a package. Market transformation increased, rather than decreased, with the S.O.

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97% of the net benefits of current IOU programs are in the commercial/ industrial sector.

82% of the IOU program budgets collectively produce only 3% of the net benefits. (Total residential programs - including Single Family programs - are just a fraction of 3%.)

Even this tiny portion of CA benefits in residential programs might be overstated, since since large portions of IOU costs for energy-savings programs are currently off-budget, either as IOU information-only programs (largely involving marketing for residential energy-savings programs) and Statewide Marketing (mostly for IOU residential programs) run by "independent entities".

2003 Multifamily programs were originally designed to be comprehensive, but they were changed mid-year to focus on one or two measures: lighting or programmable thermostats. 83% of the benefits came from these two measures. (In some recent years, IOUs simply did not spend Multifamily budgets, and at the end of the year got permission to transfer the money to other programs.)

Express Efficiency programs were also changed mid-year to focus on one or two measures: 92% of PG&E savings and 97% of SCE savings came from lighting and programmable thermostats. 78% of SCG savings came from programmable thermostats and greenhouse curtains; and SDG&E secured 68% of its savings from lighting alone. (It would be of value to determine how much of the IOUs program savings overall are due to lighting alone.)

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10b - Are current IOU savings claims in California real or phantom?

According to IOUs May 1, 2004 report on 2003 programs, 51% of SCE savings and 42% of PG&E's savings are "committed" - i.e. have not yet been installed or have not yet been inspected or approved. (SCG and SDG&E apparently did not count "commitments" in their reported savings - or did not differentiate them.) Unfortunately, as almost every program implementer or administrator knows, many of these "commitments" fail to materialize; and the longer the delays, the less likely they are to be achieved. It is not clear that the CPUC has rigorously followed up to see what portion of these savings were ever realized.

So. Calif. Gas presents a different problem. It only uses gas EE funds, since it only sells gas, however 40% of SCG's claimed benefits overall (as high as 96% in its Non-Residential New Construction program) come from saving electricity - mostly in LADWP territory. If restricted to claiming gas savings only, most of its programs are not cost-effective.

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In the California Standard Offer proposal, as in current TX programs, there is no payment until a measure has been installed, verified and measured.

The key questions are whether measurement is rigorous and unbiased, whether reports are real, and whether administrators and the System director provide adequate oversight. This depends first of all on eliminating conflicts of interest.

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11a - How are Energy Savings measured in TX Standard Offer?

They use two processes in Texas to measure savings:

One is a savings assumption determined before the work starts - either by "deemed savings" or "simplified savings".

  • Deemed savings - These are taken from a list provided by the PUC of savings assumptions for specific measures installed in certain types of facilities (similar to the DEER database in CA, developed by the CEC). The measure installations were studied in the past and determined to save such and such, based on various assumptions. Example is a showerhead installed in multifamily residential. We know it saves x kWh and x kw - and we know it lasts 10 yrs.
  • Simplified savings is a measurement plan. For example we know that in office buildings on average their lights are on 4000 hrs. a year, and if they have air conditioning they'll save this much more in air conditioning because of the reduced heat. Then we can go in and look at wattage - delta etc. Though it's not deemed, we can calculate the savings at the beginning of the process. Deemed or simplified savings are paid in full when verified that they're actually installed.

The second process is after the fact measurement of savings from the installation - This is used by most large commercial/industrial work. An engineering estimate is made at the beginning by the contractor and approved by admin. They receive roughly half the payment when the installation is in and verified. The other payment comes after measurement, which must include one summer peak period. At the end of roughly a year they would get second half of payment - based on true-up (not to exceed their original savings estimate).

You can use this method too if you're a residential or small commercial contractor and you think your installation will save more than deemed or simplified savings. You have the option of not taking deemed number if you're willing to pay for more extensive measurement. A very small number of small commercial contractors have done that - I don't know of any residential who have opted for measurement.

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11b - How are long-term energy savings ensured in CA vs. current TX programs?

In Texas you get paid right away, as soon as the installation is verified for jobs using deemed savings, or after the first year's savings have been measured, for larger installations. In some other states payments are parceled out over a two, four or ten-year period.

CA installations in 94-97 (governed by CADMAC) were essentially only one-year measurement studies. They do 4th and 9th yr retention studies, but retention is only whether the measure is still installed and still working. It doesn't pick up on whether savings have degraded. They only measured reduction in usage in that first year.

New Jersey measures every month for 15 yrs, however it presents great difficulty for contractors to maintain those measurements. That keeps them from participating.

In Texas all sort of things were suggested to account for degradation over time or for the possibility that people removed the measures. One suggestion was to assume only 80% of deemed savings number instead of 100%. That's not what they did, but you could do it that way.

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12a - Do Standard Offer programs prevent free ridership?

A contractor outreach program (typical in S.O.) might have a lower free ridership level than upstream/downstream point-of-purchase (POP) incentives or rebate programs. If someone goes to the store to buy a piece of equipment, they're already committed to making some fraction of the payment, whereas if a contractor is out there marketing - not necessarily going door to door, but doing retail specific marketing and outreach - they're more likely to be dealing with customers who are not planning on upgrading.

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12b - Can a Standard Offer program achieve market transformation?

The California Coalition for Energy Efficiency supports the continuation of statewide marketing efforts and of selected information and market transformation programs. The Texas EE program also allows for a certain amount of funding for RFP-based market transformation programs outside of the Standard Offer program.

However, the Standard Offer has been shown to work even better than RFPs to increase acceptance of high-efficiency measures. The key is that the Standard Offer procedure is intrinsically ideal for most market transformation efforts. A new or innovative Widget normally has years' worth of trouble getting known and accepted even to the level of securing support for a separate or pilot market transformation effort. But with the Standard Offer, assuming the Widget is cost-effective, any Widget developer or advocate can implement a Widget program and receive incentives based upon the savings delivered. This will greatly accelerate the development and commercialization of new measures and savings techniques.

This is already happening with the Texas High Efficiency A/C Market Transformation program, which was undersubscribed in 2003, at least partly because so many A/C dealers and contractors instead used the less restrictive Standard Offer programs to implement their high efficiency A/C efforts. See above, "Does RFP Ensure Comprehensiveness?"

Information programs that result in measure installations (such as audits or consultations) can also receive Standard Offer incentives for the resulting savings (assuming there is no "double dipping" on the savings claims).

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QCS Comments on Administrative Structure, April 26, 2004, p. 14. Based on actual savings for 2003 Texas programs, filed May 1, 2003 compared to California's projected savings for 2004-5 programs (including both PGC funds and procurement), listed in attachments to CPUC Decisions, D. 03-12-060, 12/18/2003 and . Note that most IOU statements re EE potential are based on biased studies performed by sweetheart consultants. Independent measurement experts, such as Robert Mowris & Assocs., dispute these studies.

According to IOU 5/1/2004 reports on 2003 programs, see analysis in SESCO Reply Comments 5/5/04.

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